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But all subscribers need to be brought into your author world, made to feel special. In these emails, you’re revealing yourself, laying your work on the line to be judged or criticised, just like when you put your book out. But I have my Facebook page for all that, we hear you say? Derek has been a longtime friend of Reedsy, and been in the business of publishing for quite a few years now (check out his cool site creativindie.com). 1. This is where integration comes in. My unsubscribe rate would go up. Think of it as your big one-to-one contact list. Share your love of books and reading, as well as writing, particularly your love of your subject matter, genre, niche. Become a member today to discover how we can help you publish a beautiful book. In other words, it’s a smart way to boost your mailing list, with the possibility of making a little money on the side too. You can read the article here. For novelists, I advise you to engage your readers by talking about your characters and then transitioning that into a personal story about why that character exists. Include a sign-up button on your author website. What considerations did you have when setting up your mailing list originally? So how do you create a loyal fanbase from this? Once you have created your account, a signup form will show up. Usually, it’s at a discounted price. Drive up subscribers to your author mailing list by targeted advertising to groups, pages or people. Another study suggests that emailing your subscribers 1-3 times a month leads to the highest engagement and the lowest fatigue. As Derek explains, ‘I can target best-selling author’s platforms specifically’. Don’t pursue likes or follows for their own sake–it’s not about how many followers you have but how much they like what you’re putting out. Marketing Tips for Indie Authors – Making a Mailing List. As a suggestion, you could create 3-7 emails spread out over the course of a few weeks. ALLi Director Orna Ross and Boni Wagner-Stafford attend DBW on behalf of indies globally. Your email address will not be published. Much of the indie writer community has relied on this method to grow their email list. What happens if Facebook, TikTok or Instagram goes bust or their popularity wanes? There are five important constituents. This episode is all about building a solid email list for your author business. Reedsy is more than just a blog. On my own author site you’ll see that subscribers to my mailing list get a free short story – so stay posted on how to encourage even more people to sign up to your list by giving them something in return for their email … KingSumo is preferable for collecting a large amount of email signups quickly. And again, it must have real value, be carefully crafted to align with your attractor content, and further hook the right readers. With your own mailing list, you have individual email addresses that you can use to make contact, either in bulk or individually. But then the person that joins your mailing list a week later can get that exact same automated, ‘book two is out now’ email a week later than the first person. With deep thanks to all of our members who took the time to respond and special thanks to Heide Goody, Joseph Alexander, and … As we say in the interview, “you build your own personal Bookbub list”. If you send an email with information about where your story world came from with interesting facts that connect to your book, readers will find that both interesting and valuable. If you do a shared competition promoting both of your products, you are pooling the contacts you both have, doubling the potential for subscribers. You have to get your name out there, and after someone clicks a link to learn more about you or your book … You could use a books-package giveaway to build a list before any product launch. Your first task is to set yourself up on Mailchimp. Whitelisting is something you need to communicate to your readers, preferably on a screen just after sign-up, as well as in regular emails and autoresponders. Again, it can be in text, audio or video format but as you’re a writer who wants to sell more books, the ideal format is probably a free book. We ask questions about some issues that intrigue us, e.g. Build a relationship with them first. Set up a mailing list. Indie authors don’t have much choice about where they sell their books or how they negotiate with retailers. Your emails to your readers buy you time, keep your reader “warm” to your future books and you as an author. It seems self-promotional and it will be unlikely that readers will be interested as they are not aware of you as an author yet. There are three pieces of software which are suitable for these purposes: KingSumo,  RaffleCopter, and Gleam. And finally, the biggest paradigm is that you can launch your book more than once. Those who can expand our sense of self with real knowledge, those who can make us laugh, cry, and hold our breath, those who can inspire us to greater things: these people will always be welcome in our inbox. Let us know about your experiences, or ask Derek any question, in the comments below! Derek, for example, has been giving away book shaped reading lamps! Whatever you do, never buy an email list. Your giveaway subscribers won't be receptive to the 'hard sell'. “I’m mainly using it for free downloads and book reviews. And the best way to do this is to build a huge and devoted fan base that you can reach through email. If you write different kinds of books, genres or niches, you’ll need separate attractor offerings, channels and funnels for each (see Orna Ross case study in Part 3 for more on this) but set up one channel fully first. BONUS: Add books to the corresponding BOOK FAIR for FREE to sell during the event! In a three-part series starting today, the Alliance of Independent Authors #AskALLi team does a deep dive into author mailing lists: how to set them up, how to grow them, manage them and, in each step, use them to build and sustain great relationships with your readers. Create a warm automated email sequence that encourages readers to interact with you. When someone joins your mailing list, they may well have only signed up to get your reader magnet. Yes, each email is like a mini-publication. They review positively and spread the word because you’ve done the work–craft work and emotional labor–that gains precious reader access and loyalty–and continues to nurture it. We now do it in the form of a conversation between the two of us, so it’s light and funny. The final, the fifth thing, is always use a P.S. With deep thanks to all of our members who took the time to respond and special thanks to Heide Goody, Joseph Alexander, and Wendy H Jones for their contributions. In general, any prizes that are specific to your genre are useful. This process needs to happen gradually as an indirect way to introduce your list to the fact you are an author. Sign up and meet them today. Convert giveaway subscribers into a loyal fanbase, 6. There are several benefits to this. The second paradigm is, as an indie author you are a publisher. The Writer’s Guide to Building an Email List. This giveaway grew a new email list from zero to 6500+ in a week, and I’m going to do another one next week and try to reach 10K. There are other platforms you can promote your giveaway on such as StumbleUpon’s Paid Discovery, Reddit’s advertising platform and promoted posts on Twitter. When somebody does contact you, make sure you respond in a voice appropriate to the content you’ve been publishing for those readers and in a way that satisfies their needs. Just add or remove providers to compare. But before that, he wanted to build an audience for it. At this stage of the ACCESSS process, you’re looking for quality “likes” and “follows” from the right people i.e. Are you a part-time or full-time author? Step 1: Make an Unforgettable First Impression. Bring them into the coolest aspects of being a writer (spare them your headaches, challenges and down days, unless you can make this amusing or otherwise entertaining). P.S. Find out more at www.self-published.co.uk. When the time comes, it is just a matter of sending an email or other message about the book and where to purchase. Check out our tips and download our free book launch checklist! There are four paradigm shifts. Non-Facebook Ways to Build Your Author Mailing List. Quality, not quantity. I look forward to more. The emails should perfectly match the social media communications or ads that originally attracted and engaged them and we must also write in a way that replicates and reinforces the writing style and creative intentions of our books. (Please note a full transcript of the interview is available below. The AskALLi Team created a jam-packed guide to content marketing recently. You’re asking your readers to spend their money or their time in reading and reviewing your book. reach #1 on Amazon with his first fiction book, “I’ve been giving away packages of signed best-selling books in my genre.” - @Creativindie. If you’re a newbie, you might not have very many people on your list at first, but as your journey progresses, your list can grow over time and can make you a lot of money. The goods Indie Author Tools to Fill Your Toolbox. When I started my list I made the rookie mistake of only posting when I had a new book out, thinking this would be less annoying. This is important. And you’re willing to do the work–craft work and emotional labor–that will gain that precious access and keep it. As a reader yourself, what would you like to hear more about from your favorite authors? Use a service like MailChimp or Mailerlite to manage your mailing list. Back in August, I started hearing authors talk about a site called InstaFreebie, where you could give away a free copy of your book in exchange for recipients signing up for your mailing list.Both Jim Devitt and Shawn Inmon have discussed the importance of mailing lists. They’ll be hounding you about when your next book is out, and can they review it, and asking whether there any other way they can get more of what you do. And that’s my whole business model for eight or nine years now. Giving stuff away is not free, all the more if you’re promoting the giveaway through advertising. Authors are terrible at realizing that people respect them. “The nice thing about giveaways is that other people share for you. If you want readers to open your emails then your emails must delight and excite. This self-publishing advice center is brought to you by The Alliance of Independent Authors. The first one is that Amazon doesn’t owe you anything. Over 500,000 authors trust the professionals on Reedsy, come meet them. In order to avoid that, you should ask your readers to whitelist your email. covers that aren’t working well or feedback that we’ve observed in reviews or just things from general life. They are probably giving away free stuff and then trying to sell their book right away… That’s not going to work. Read and learn from the criticism and move on to the next task on your list. Learn how Reedsy can help you craft a beautiful book. That’s what we do and how we do it. Find genre-specific pages to post your ads on so they are shown to people who are likely to enjoy the giveaway. Behind the scenes look at inspirations for your book, Free books (earlier book in a series, for example), Podcasts and articles you love, you’re interviewed on or that have inspired your story, Unboxing videos, photos or write-ups, documenting you opening a parcel of your books, Videos (or adding videos to already established blog posts), Ask your readers to leave reviews on your latest book or back catalog, Ask if your subscribers want to be on your street team (in other words, help spread the word for your upcoming launch), Ask if anyone is interested in being an advanced reader or help spot typos/proof before launch, Ask for subscribers to help spread the word about your new book. You know, it’s a great, kind of, call to action that can summarize the whole email in a sentence or two i.e. Invite input into characters, plot turns (fiction), ideas and quandries (nonfiction) word choices and formats (poetry). That’s a manageable routine for writers who want to integrate the seven elements of ACCESSS marketing into their weekly routine. People flit and scroll through social posts but engage much more deeply with words and images that land in an inbox. According to research by Hubspot, the most common reason people give for unsubscribing to a list (69% of all respondents) is that they’re receiving too many emails. In a three-part series starting today, the Alliance of Independent Authors #AskALLi team does a deep dive into author mailing lists: how to set them up, how to grow them, manage them and, in each step, use them to build and sustain great relationships with your readers. Honestly, if somebody has signed up for your list, it’s proof that they do want to hear from you. There are billions of products on there. NoiseTrade is quite well established in the indie music scene. The Number One Way to Build Your Author Mailing List December 10, 2015 Marketing amazon , authorship , mailing list , promotions , sales Jordan Smith If you’re like me, you’ve read dozens of blog posts promising to tell you the best strategy for how to “grow your author platform.” In order to build a list, you need to give people a … Why should they focus on yours? Many authors use MailChimp because it has a free tier for up to 2000 subscribers. Continue with smaller campaigns, particularly using Gleam or Rafflecopter that link to your author blog and websites which subscribers can read if they want to. It is stand-alone and even if you don’t have a website right now, you can still use it to set up and run your email list. Are you trying to promote your book but all the regular tricks aren't working? That’s a manageable routine for writers who want to integrate the seven elements of ACCESSS marketing into their weekly routine. Hear are ten tips for making the most of a bad review. In ACCESSS marketing terms, this is called “an ask”. They replicate and reinforce the messages in your work. As explained in that post, in all industries people want to buy from those they know, like, and trust. Find the perfect marketer for your book. They can share the competition giving you access to a whole new audience. We often hear fears along the lines of: “I have nothing interesting to say” or “Why would readers care about my stuff?” Or more technical fears like “I can’t wrap my head around mailing list software”. In business terms, it’s also described as a “gift for prospects”. I try to do as much organic reach as possible, I did try growing through group giveaways but found the subscriber numbers dropped when I sent the first email after the giveaway. If you would like to watch the whole interview, you can on ALLi’s YouTube channel here. Finally, was there a "catch fire" moment for you? I moved my offer to sign up to the very front of my books. Give a brief review of each one and an Amazon link where they can buy the book. Keep in touch with your fanbase regularly. Authors on different online groups said they’d scored upwards of a thousand names added to their lists using InstaFreebie. Great interview. Email is a chance to experiment and explore your authorial intentions in short form and in a safe space with those who have already shown they like what you do but handing over their email address. It’s much easier than trying to build great content that people share. You have to do all the publishing work. Save my name, email, and website in this browser for the next time I comment. ACCESS marketing is a sequence of progressive actions that takes your readers from discovering you or your writing to engaging with you and subscribing to your email list. • Connect – Have an easily accessible mail address where a reader or follower can connect with you. Smaller prizes could also include memorabilia, tickets, pictures, posters, anything you can think of that might appeal to people who may be interested in your genre and work in the future. You can also target people who like those books or authors specifically. Shouldn’t they have a way to find out when you have a new release? Good interview. They may know nothing about you, or your other books–or they may already be a fan. Maybe I missed it, but I'd love to take Derek back in time to have him think through his effort to gain the first 10 people (not family or friends) for his email list, the next 20, 50, 100. You’re not pushing their work on readers, the readers are asking “when is the next book out?”. There are ways to slowly introduce them to that idea, and it’s not by selling them my book.” – Derek Murphy. Create a Compelling Optin Gift for Your Readers. You don’t need a WordPress site to use this tutorial. The difference with this approach is after the initial costs, you can instantly reconnect with your subscribers for free in the future. Averages 500-3000 reader emails. So what do you do about them? YOU DO NOT HAVE TO PUT YOUR BOOK ON SALE - You only gift three books at the end! This is also one of the techniques that allowed indie author ML Banner to reach #1 on Amazon with his first fiction book. Access to your reader’s email inbox. Email Marketing: How to Build a Massive Mailing List, Increase Your E-Mail Marketing Profits Paperback – Large Print, September 2, 2019 by James Moore (Author) 4.2 out of 5 stars 8 ratings If the only reason you ever email them is to ask them to hand over their time, money or attention, you can quickly wear out your welcome. An email list is a list of email addresses of people that have subscribed to your blog, website, or other channel. Below is a summarized transcript. Then you’ve got the pre-header, which just sits slightly below the subject line and will elaborate on the more click-baity subject line. A well-built, carefully curated email list is, in fact, one of the most potent author platforms it is possible to build. Exactly! Our books contain hundreds of notated examples, people wanted to hear what those sound like so it’s not just dots on a piece of paper. Meet them today. Then put a signup wall between the user and getting the audio, and that built the mailing list very quickly. Learn how to sell ebooks on amazon by making sure your book page is as polished as possible — as well as tips for driving traffic to your Amazon book page! Login to your MailChimp account and navigate to the Lists tab: From there, click “Create List” in the upper right-hand corner: You can then name your list, set the default 'from email address' and name (this will be the address and name shown in your fan’s email inbox), and create a description … Any indie author serious about growing their mailing list must invest in marketing campaigns with sales and lead generation goals. For example “Thanks for joining my list to hear more about my upcoming releases.”. But, if you have your own email list … Discipline yourself to only post content that your readers will love and that keep your attractor channels clean and clear. Adam Croft has used his mailing list to build a six-figure income from his books alone, each year for the past five years. Bad book reviews — they happen to all authors! How often do you interact with and/or email your list? Far too many authors have a presence on two, three or even more social media channels, none of which are actually working for them. When creating your autoresponders, especially the first emails, remind your readers how/why they signed up for your list. S super cool as Derek explains, ‘ I can target best-selling author s... Discomfort that always accompanies a genuine attempt to communicate and go deep a... Away… that ’ s really good you aren ’ t just replicate what you do not have to put book... Great way for your book but all subscribers need to be getting of. They may know nothing about you, or any social media and email regularly, the! Even while you sleep and it takes work comes, it ’ s also described as suggestion... 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